Craig Peeples

Craig Peeples is a strategic and results-driven CFO with decades of experience leading financial operations for both public and private companies, including SaaS, PE-backed, and multinational organizations. He brings deep expertise in accounting operations, financial reporting, budgeting, and revenue recognition, with a strong track record of improving internal controls, shortening close cycles, and guiding organizations through complex M&A transactions.

Over his career, Craig has supervised teams of 30+ professionals across accounting, audit, treasury, tax, and compliance functions. He has successfully supported multiple sell-side and buy-side transactions, led ERP implementations, and managed investor, banking, and audit relationships. Craig’s leadership has directly contributed to accelerated growth, improved financial accuracy, and operational efficiency across diverse industries.

Craig is known for his collaborative leadership style, attention to detail, and ability to design scalable systems that support rapid growth. He has held senior finance roles at companies including Avetta, MaritzCX (formerly Allegiance), ClearOne Communications, and Mrs. Fields Famous Brands.