Who should manage the 13-week cash flow model?

While a financial controller or staff accountant can update the weekly inputs and actuals, a strategic CFO should review the trends, test variances, and align operational cash trends with the company’s capital structure.

How often should a 13-week cash flow be updated?

A 13-week forecast should be updated weekly. At the start of each week, replace the prior week's projection with actual cash movements, analyze variances, and extend the model out by one additional week.

Can SaaS and recurring revenue businesses use a 13-week cash flow?

Yes. SaaS companies rely on 13-week models to monitor collection churn, timing differences between annual contract billings and monthly usage revenues, and runway burn before their next funding milestone.

What should be included in a 13-week cash flow forecast?

A 13-week cash flow forecast should track beginning cash, expected cash inflows, cash outflows, and ending cash for each week. Common inputs include customer collections, payroll, vendor payments, debt obligations, taxes, capital expenditures, and other significant expenses.

What is the difference between a 13-week cash flow forecast and a budget?

A budget typically looks at expected revenue and expenses over a longer period, while a 13-week cash flow forecast focuses specifically on when cash is expected to enter and leave the business. This shorter-term view helps leadership identify upcoming cash gaps and make timely decisions about spending, collections, financing, and other cash management priorities.

What do capital raising consultants do?

Capital raising consultants help businesses develop fundraising strategies, prepare for investors or lenders, identify potential sources of capital, and navigate the financing process.

When should a CEO hire a capital raising consultant?

Ideally, before capital is urgently needed. Early preparation gives the company time to strengthen its financials, evaluate financing options, and develop a clear fundraising strategy.

What should I look for in a capital raising consultant?

Look for relevant experience, senior financial expertise, investor relationships, strong corporate finance knowledge, transparent fees, and a willingness to challenge your assumptions.

Can a fractional CFO help with capital raising?

Yes. A fractional CFO can help with financial forecasting, investor readiness, capital strategy, due diligence, and communication with investors and lenders.

Is capital raising consulting only for companies seeking equity?

No. Capital raising consulting can support companies evaluating debt, equity, or a combination of financing options. The appropriate structure depends on the company's goals, financial position, and long-term strategy.

Hunter Vance Bio

Hunter Vance is COO and a fractional CFO at Preferred CFO, with extensive experience helping growing companies strengthen financial operations, improve forecasting and reporting, and make better data-driven decisions. He works closely with founders, CEOs, and leadership teams to develop financial strategies around growth, profitability, cash flow, capital needs, and operational performance.

In addition to serving clients as a fractional CFO, Hunter provides operational leadership across Preferred CFO. He helps develop finance professionals, improve internal processes, establish financial modeling and reporting standards, and ensure clients receive consistent, high-quality financial insight.

Hunter specializes in building sophisticated yet practical financial models, including annual budgets, long-term forecasts, rolling forecasts, cash flow projections, scenario analyses, and profitability reporting. He has extensive experience turning complex financial and operational data into actionable insights that give management greater visibility into business performance and support strategic decision-making.

His background also includes building scalable accounting and finance functions, improving financial reporting processes, automating workflows, and developing systems for profitability analysis, job costing, working capital management, and operational reporting.

Hunter earned both a Master of Accountancy and Bachelor of Science in Accounting from Brigham Young University and is a Certified Public Accountant (CPA).