When a business sale, acquisition, or major investment is contemplated, one important step in the due diligence process is the generation of a Quality of Earnings report, sometimes abbreviated as QOE. Even though a company may have strong financial statements, those may not be sufficient indicators of the financial soundness of the business. A Quality of Earnings report looks deeper into the data underlying the financial reports to determine whether there are hidden risks or inaccuracies.
The fact that a business has a high net income does not necessarily mean that level is sustainable over the long term. An unusually large sale or a temporary reduction of expenses might skew the company’s financial data for a particular reporting period, making the business look more profitable than it actually is. Likewise, data errors, changes in accounting procedures, and overoptimistic assumptions could be misleading.
To correctly interpret a company’s earnings and create accurate projections, a more extensive analysis is required. Income is only considered to be of high quality if it is sustainable and reflects cash flow. Earnings that come from cyclical trends, nonrecurring transactions, or other atypical sources are not considered high quality. The same goes for anticipated income that is tied up in accounts receivable.
Some measurements of quality earnings may include the following:
A Quality of Earnings Report may be prepared for a buyer, an investor, or a seller. The timing and contents of the report may vary based on the interests of the requesting party.
A seller is typically interested in identifying any problems that might be of concern to the buyer and could slow down or jeopardize the acquisition process. The seller will likely want to generate a QOE report before making any serious attempt to attract buyers so that any issues uncovered can be addressed. Once any improvements have been completed, the seller may wish to create a new QOE report to present a better picture to potential buyers.
Buyers and investors seek to gain a thorough understanding of the company’s cash flow, operations, assets, and long-term profitability before engaging in a transaction. A buyer-side Quality of Earnings report will help build an accurate valuation of the company, helping to determine whether the potential transaction is likely to be favorable.
Sometimes a bank or other financial institution will require that a QOE Report be done prior to completing a business sale.
A Quality of Earnings report differs from an audit in its process and purpose. A financial audit tends to focus on whether a company has followed generally accepted accounting principles (GAAP) in keeping its records and preparing its financial statements, while a Quality of Earnings report looks at the patterns and expectations of earnings. An audit looks at the accuracy of the documents and reports associated with GAAP reporting and notes any discrepancies. An audit is not intended to look at business trends and outlook and does not address the company’s history of earnings or its potential as a Quality of Earnings report does.
In general, an audit report focuses on the company’s balance sheet and net income. Its intent is to assure the public that the ending balances of accounts are correct, that revenue is recorded in the correct fiscal periods, and that there are no material misstatements in the financial documents.
A Quality of Earnings Report, on the other hand, focuses on the company’s financial track record and ongoing earning power. It analyzes such metrics as cash flow, EBITDA, fixed assets, and contribution margin. It not only looks at how purchases and expenses are recorded, but also whether and to what extent those transactions are necessary to business operations.
The QOE Report looks deeper into the company’s history and current position. The purpose is to assure the company and its potential buyers or investors that the business is both financially sound and headed in the right direction.
The following are often analyzed in a Quality of Earnings report:
Certain circumstances pointed out in a QOE report can be considered red flags that may discourage investors or serve as calls to ameliorative action for company management. Some of these are:
Unfortunately, there is no generally accepted format for a QOE report. Because every company is different and the reasons for ordering the report may vary, each report tends to be somewhat unique in its content and presentation.
A typical QOE Report will include an executive summary, an analysis of the company’s income statement, and an analysis of the balance sheet. It will also include one or more lists of observations and recommendations. Often included are an EBITDA review and analyses of working capital, cash flow, customer and vendor relationships, seasonal trends, and risk management.
Various QOE templates can be found online, but they differ substantially and are usually just high-level skeletons that can be used as a starting point.
Like an audit, a reliable QOE Report needs to be performed by outside, experienced professionals. Because a QOE report is not a one-size-fits-all project, the cost and timeline are variable, depending on the scope and complexity of the work.
According to several sources, it typically takes 45 to 60 days to complete a Quality of Earnings Report. This is, therefore, an expensive and time-consuming project. Nevertheless, there is a clear benefit to the investment. It can facilitate and speed up the sale of a company and reduce or prevent price negotiations.
A Quality of Earnings Report is an important component of the due diligence needed when a business is put up for sale. The QOE Report goes beyond the scope of an audit by rigorously analyzing the past, present, and future earning power of a company. It is beneficial to a buyer because it details benefits and risks of the investment. It is also an opportunity for the seller to identify and fix potential deal-killers and present a compelling story to prospective buyers.
For more financial information and assistance, we encourage you to check out the articles at preferredcfo.com, or call and speak to one of our CFOs.
About the Author
CFO
Curtis is an experienced finance professional with 20 years of experience serving public and private companies in a variety of industries including SaaS, healthcare, and manufacturing.
You may also be interested in...
Artificial Intelligence (AI) has rapidly transformed financial management processes across businesses. However, the misuse of AI systems can lead to costly errors, inefficiencies, and missed opportunities. Understanding the potential pitfalls of AI implementation is...
Profitability and customer satisfaction are two sides of the same coin in modern business. While cutting costs might seem like a straightforward way to increase profits, a more sustainable and impactful approach lies in prioritizing customer satisfaction. Happy...
Running a startup comes with the high-stakes challenge of managing your burn rate—the pace at which your company spends cash. Each dollar isn’t just an expense; it’s an investment in your company’s future. With venture capital not always guaranteed and economic...
Selling a business can be one of the most transformative and emotionally charged decisions an entrepreneur will ever make. Whether you’ve been building it for years or inherited it from family, your business likely holds significant personal value. Deciding to let go...
As unsung heroes of financial management, outsourced controllers can bring significant benefits that go well beyond basic bookkeeping.
When it comes to internal financial audits, numbers often take center stage. Financial ratios, variances, and performance metrics are all essential, but true value lies in the insights hidden behind these figures. These insights can reveal much more than compliance or...
Does the phrase "year-end closing" send chills down your spine? You’re not alone! For many business owners, accountants, and financial teams, this crucial time of year is riddled with challenges and stress. However, with the right strategies in place, the chaos of the...
To truly thrive, a company must stand out from the crowd and create a lasting impression on customers. But how exactly do you make your offerings distinctive in a sea of competition?
The SECURE 2.0 Act, effective starting in 2025, is a massive piece of legislation that makes over 90 changes to retirement plan and tax regulations. Among other things, the Secure 2.0 Act brings several important changes to 401(k) retirement plans. This new law...
ROIC measures how efficiently a company uses its capital to generate profits. It answers the fundamental question: “Are we getting the best possible returns for the capital we’ve invested in the business?”
The stakes are high for business owners who neglect HR laws. The financial and reputational damage from a lawsuit can be irreparable.
Raising business capital is one of the most critical challenges entrepreneurs face when starting or expanding a business. Traditional methods like bank loans, venture capital, and personal savings are well-known, but they often come with significant hurdles or...
