Who should manage the 13-week cash flow model?

While a financial controller or staff accountant can update the weekly inputs and actuals, a strategic CFO should review the trends, test variances, and align operational cash trends with the company’s capital structure.

How often should a 13-week cash flow be updated?

A 13-week forecast should be updated weekly. At the start of each week, replace the prior week's projection with actual cash movements, analyze variances, and extend the model out by one additional week.

Can SaaS and recurring revenue businesses use a 13-week cash flow?

Yes. SaaS companies rely on 13-week models to monitor collection churn, timing differences between annual contract billings and monthly usage revenues, and runway burn before their next funding milestone.

What should be included in a 13-week cash flow forecast?

A 13-week cash flow forecast should track beginning cash, expected cash inflows, cash outflows, and ending cash for each week. Common inputs include customer collections, payroll, vendor payments, debt obligations, taxes, capital expenditures, and other significant expenses.

What is the difference between a 13-week cash flow forecast and a budget?

A budget typically looks at expected revenue and expenses over a longer period, while a 13-week cash flow forecast focuses specifically on when cash is expected to enter and leave the business. This shorter-term view helps leadership identify upcoming cash gaps and make timely decisions about spending, collections, financing, and other cash management priorities.

What do capital raising consultants do?

Capital raising consultants help businesses develop fundraising strategies, prepare for investors or lenders, identify potential sources of capital, and navigate the financing process.

When should a CEO hire a capital raising consultant?

Ideally, before capital is urgently needed. Early preparation gives the company time to strengthen its financials, evaluate financing options, and develop a clear fundraising strategy.

What should I look for in a capital raising consultant?

Look for relevant experience, senior financial expertise, investor relationships, strong corporate finance knowledge, transparent fees, and a willingness to challenge your assumptions.

Can a fractional CFO help with capital raising?

Yes. A fractional CFO can help with financial forecasting, investor readiness, capital strategy, due diligence, and communication with investors and lenders.

Is capital raising consulting only for companies seeking equity?

No. Capital raising consulting can support companies evaluating debt, equity, or a combination of financing options. The appropriate structure depends on the company's goals, financial position, and long-term strategy.

Kent Jarvi Bio

Known for his entrepreneurial spirit, Kent has successfully guided startups and high-growth companies through strategic planning, capital raises, successful exits, and various M&A transactions.

He excels in optimizing financial processes, developing business models, and driving sustainable growth. Throughout his career, Kent has demonstrated expertise in corporate finance, revenue recognition and compliance, while also managing investor relations and international operations across multiple industries.

Kent’s leadership and analytical skills make him a trusted strategic partner to CEOs and boards alike, fostering collaboration and building high-performing teams that achieve strong financial outcomes.