Who should manage the 13-week cash flow model?

While a financial controller or staff accountant can update the weekly inputs and actuals, a strategic CFO should review the trends, test variances, and align operational cash trends with the company’s capital structure.

How often should a 13-week cash flow be updated?

A 13-week forecast should be updated weekly. At the start of each week, replace the prior week's projection with actual cash movements, analyze variances, and extend the model out by one additional week.

Can SaaS and recurring revenue businesses use a 13-week cash flow?

Yes. SaaS companies rely on 13-week models to monitor collection churn, timing differences between annual contract billings and monthly usage revenues, and runway burn before their next funding milestone.

What should be included in a 13-week cash flow forecast?

A 13-week cash flow forecast should track beginning cash, expected cash inflows, cash outflows, and ending cash for each week. Common inputs include customer collections, payroll, vendor payments, debt obligations, taxes, capital expenditures, and other significant expenses.

What is the difference between a 13-week cash flow forecast and a budget?

A budget typically looks at expected revenue and expenses over a longer period, while a 13-week cash flow forecast focuses specifically on when cash is expected to enter and leave the business. This shorter-term view helps leadership identify upcoming cash gaps and make timely decisions about spending, collections, financing, and other cash management priorities.

What do capital raising consultants do?

Capital raising consultants help businesses develop fundraising strategies, prepare for investors or lenders, identify potential sources of capital, and navigate the financing process.

When should a CEO hire a capital raising consultant?

Ideally, before capital is urgently needed. Early preparation gives the company time to strengthen its financials, evaluate financing options, and develop a clear fundraising strategy.

What should I look for in a capital raising consultant?

Look for relevant experience, senior financial expertise, investor relationships, strong corporate finance knowledge, transparent fees, and a willingness to challenge your assumptions.

Can a fractional CFO help with capital raising?

Yes. A fractional CFO can help with financial forecasting, investor readiness, capital strategy, due diligence, and communication with investors and lenders.

Is capital raising consulting only for companies seeking equity?

No. Capital raising consulting can support companies evaluating debt, equity, or a combination of financing options. The appropriate structure depends on the company's goals, financial position, and long-term strategy.

Wayne Vance Bio

Raising Capital

Mastering the art of attracting investment to fuel growth.

Finance & Growth Strategy

Crafting innovative strategies that align financial goals with business objectives.

Corporate Restructuring

Streamlining operations and optimizing financial performance for sustainable success.

Multinational Finance

Navigating the complexities of global finance with confidence.

Financial Reporting & Process Implementation

Establishing clear reporting frameworks and efficient processes that enhance decision-making.

Raising Capital

Mastering the art of attracting investment to fuel growth.

Finance & Growth Strategy

Crafting innovative strategies that align financial goals with business objectives.

Corporate Restructuring

Streamlining operations and optimizing financial performance for sustainable success.

Multinational Finance

Navigating the complexities of global finance with confidence.

Financial Reporting & Process Implementation

Establishing clear reporting frameworks and efficient processes that enhance decision-making.

Wayne Vance is an experienced CFO with over 19 years of finance and accounting leadership within the SaaS industry. He has a passion for working with high-paced, high-growth technology companies.

Wayne began his career in Silicon Valley as an auditor at Deloitte & Touche, LLP. He later joined Omniture at an early stage growing the business from $8M to $350M in revenue and 35 to 1,200 employees globally within 6 years. As Omniture emerged and matured as a SaaS company in the Silicon Slopes area, Wayne was involved in facilitating and integrating several acquisitions around the globe, completing an initial public offering (IPO) and sale to Adobe for $1.8B.

At Adobe, Wayne played a key financial role in transforming the organization into a subscription model and integrating the Omniture acquisition. Over the years, Wayne has performed in acting and full-time CFO roles for emerging ecommerce & tech companies, including 5 years with Omadi.

Wayne graduated with an MBA and B.S. in Accounting from Brigham Young University.

Financial Forecasting & Reporting

Mergers & Acquisitions

SaaS Disciplines

Raising Capital

System & Process Implementations

$Preferred CFO fractional CFO financing strategy graphic covering valuation, dilution and cash runway$

Fractional CFO

Fractional CFO Financing Strategy: Valuation, Dilution & Runway | Preferred CFO

Sep 28, 2026, 10:21:28 AM 8 min read

Cash Flow

What Is a 13-Week Cash Flow & Why Isn’t It Enough for Most Businesses?

Sep 19, 2026, 11:15:00 AM 5 min read

Fractional CFO presenting corporate finance strategy to business executives

Accounting

10 CEO Tips for Choosing Capital Raising Consultants

Sep 8, 2026, 12:45:01 PM 7 min read

Wayne Vance

Wes's Key Strengths

Raising Capital

Finance & Growth Strategy

Corporate Restructuring

Multinational Finance

Financial Reporting & Process Implementation

Wes's Key Strengths

Key Strengths

Wes's Key Strengths

Raising Capital

Finance & Growth Strategy

Corporate Restructuring

Multinational Finance

Financial Reporting & Process Implementation

Wayne's Key Strengths

Financial Forecasting & Reporting

Mergers & Acquisitions

SaaS Disciplines

Raising Capital

System & Process Implementations

Notable Achievement

Experience

Key Strengths

Recent News & Articles By Jerry Vance

Fractional CFO Financing Strategy: Valuation, Dilution & Runway | Preferred CFO

What Is a 13-Week Cash Flow & Why Isn’t It Enough for Most Businesses?

10 CEO Tips for Choosing Capital Raising Consultants

Subscribe For Updates & News