Growth is the goal of virtually every organization. However, it takes more than a good market and a good product to sustain and support growth. When we partner with an organization, it’s typically to help them achieve, prepare for, or support growth in some way. This...
I recently found myself in a gift shop on a Caribbean island while taking a cruise, looking to rent snorkel equipment. Upon inquiring about what they offer and their prices, I was greeted with a short, mumbled response and no eye contact. I thought to myself, these...
While Preferred CFO isn’t an advertising agency, we work with many as clients and are used to working with non-agency clients to project ROI metrics on current and future advertising campaigns. A thoughtful approach to advertising can help increase the chances of...
The real challenge to any business leader doesn’t appear when things are going well, but rather when things turn ugly. It doesn’t do anyone any good if you the leader loses control, blames others, or even works excessive long hours to cover their uncertainty of...
Nail It, then Scale It One of my acquaintances is a successful entrepreneur in Utah who struggled in one of his first businesses. The business was a networking platform. It was intended for use by businesses to connect with customers and suppliers. As the business...
