Brand Valuations & Building Brand Value

Finance and marketing don’t always play well together, but sometimes they’re inseparable. One of those inseparable moments is brand valuation – assigning a dollar value to the identity of a company, business unit, or product line. Placing a dollar amount on a...

12 Questions to Improve Employee Retention

In the current business environment, we see more employee mobility than ever before. It seems that professionals jump from one job, or even career, to another before they can even get their 401K set up. This may seem like an exaggeration, but everyone reading this...