by Mikelle Despain | Jun 3, 2016 | Business Growth, General Business
I recently found myself in a gift shop on a Caribbean island while taking a cruise, looking to rent snorkel equipment. Upon inquiring about what they offer and their prices, I was greeted with a short, mumbled response and no eye contact. I thought to myself, these... by Mikelle Despain | Jun 3, 2016 | Business Growth, General Business
While Preferred CFO isn’t an advertising agency, we work with many as clients and are used to working with non-agency clients to project ROI metrics on current and future advertising campaigns. A thoughtful approach to advertising can help increase the chances of... by Mikelle Despain | Jun 19, 2015 | Uncategorized
An initial public offering (IPO) is the process by which a private company sells unissued securities to raise capital from the public. This can be and usually is a very long process and should be approached with much thought. This two-part blog is written to assist... by Mikelle Despain | Jun 19, 2015 | Uncategorized
Diversification – A Background In the wake of the 1960’s efficient-market hypothesis, Harry Markowitz introduced the term “diversification” to the American business world. Since then, diversification has become a watercooler maxim surpassed in usage only by the call... by Mikelle Despain | Jul 29, 2014 | Uncategorized
There are many accounting systems that a business may opt to purchase and install. Among the best of these systems, especially for small businesses, anywhere from zero revenue to multi-million dollars in revenue, is QuickBooks. The first and very important pro to...
