The impressiveness of the Add-On Model is made clear every time we run out of lives on Candy Crush Saga. Would we like to add more lives for 99 cents? In a weak moment, or (more likely) a repeated series of weak moments, the answer is yes; we want more lives. Or at...
Prior to the 1960’s, economists like Peter Drucker thought strategy was largely about competition on price. Since then, a whole new set of ideas have been presented and studied, including Porter’s Five Forces, among others. These new concepts introduced extremely...
I recently found myself in a gift shop on a Caribbean island while taking a cruise, looking to rent snorkel equipment. Upon inquiring about what they offer and their prices, I was greeted with a short, mumbled response and no eye contact. I thought to myself, these...
While Preferred CFO isn’t an advertising agency, we work with many as clients and are used to working with non-agency clients to project ROI metrics on current and future advertising campaigns. A thoughtful approach to advertising can help increase the chances of...
The real challenge to any business leader doesn’t appear when things are going well, but rather when things turn ugly. It doesn’t do anyone any good if you the leader loses control, blames others, or even works excessive long hours to cover their uncertainty of...
Nail It, then Scale It One of my acquaintances is a successful entrepreneur in Utah who struggled in one of his first businesses. The business was a networking platform. It was intended for use by businesses to connect with customers and suppliers. As the business...
