When is the best time to make a new hire? Hiring too late can mean work (and clients) falling through the cracks; hiring too early can mean unnecessarily increasing your expenses. Payroll is one of the largest expenses a company will face, which makes the decision to make (or not make) a new hire an important one.
Hiring is often looked at as an HR or manager’s responsibility. However, the decision to hire is a financial one as well. The timing of the hire and type of hire you make has a direct impact on your bottom line—for better or worse. This is why your hiring decisions should align with your financial strategy as well.
5 Hiring Tips from a CFO
The hiring tips below are based around deciding what type of hires to make and when to make them. These tips will help you align your decision with your financial strategy to ensure the benefit you receive from this hire is conducive to the associated cost.
1. Use Your Forecast as a Guide
While there is not magic formula for determining when a company should hire a new employee, the decision is often based on when a need or opportunity has reached a breaking point. However, this isn’t always the smartest way to make a hiring decision.
Making a new hire should be based on your growth strategy. It should also depend on when the quantifiable value of projected benefits (increased production, improved efficiency, sales growth, new product/service opportunity) outweighs the projected costs (salary and benefits).
The best way to make this analysis is with a 1 to 3-year forecast. This forecast will act as a projection or scenario-building tool, mapping out the financial benefits a new hire would bring to the team as well as the financial costs.
If you don’t already have a forecast in place that details when to make new hires, it’s time to make one!
2. Hire for the Valleys—Augment for the Peaks
One mistake many companies make is hiring for the peaks. This means hiring for when business is at its busiest. However, this means that after the busy period wanes, you’re left with additional employees and expenses, having to decide whether you can “keep them busy” or if you have to proceed with layoffs.
Most “seasonal” companies know the times they will get busy and hire seasonal workers to staff these periods. However, many non-seasonal companies can experience seasonality as well. For instance, as outsourced CFOs, we can predict that summers will be relatively slow for new business as many decision makers take vacations during the summer. We also know that the fall months, after school is back in session and companies are re-engaging after being on vacation, will bring more leaders looking to take control of their financial strategy and accelerate sustainable growth.
Before making a hiring decision based on an increase in business, analyze whether this increase is due to a seasonality trend or sustained growth. The best way to determine this is to look at lead and sales flow year over year. Do you usually see a peak this time of year? If so, how much of an increase is it, and when does this increase tend to slow to normal levels?
If, historically, the peak is temporary, then the hiring solution you make should be temporary. A full-time, in-house hire for a temporary peak means that after the peak has ended, you will be paying for an employee that you don’t necessarily need. Instead, augment for these peaks with more strategic, temporary hires such as seasonal employees, freelancers, or fractional/outsourced solutions.
3. Bridge the Gap Between Part-Time and Full-Time
If you’ve exceeded the capacity of your current team but have not yet reached the threshold for needing a full-time hire, don’t fall into the trap of hiring full-time and looking for ways to fill the employee’s extra time. Remember, the hire should be based on a forecasted cost-benefit analysis, not based on emotional reactions to perceived needs.
Instead, bridge the gap between your part-time need and a future full-time need. This means finding an alternate solution to complete the needed work until the needs, cost, and benefit justify a new full-time hire.
To bridge the gap, you can:
- Temporarily spread the load between existing employees
- Hire part-time with the possibility to grow into a full-time position
- Utilize a fractional, outsourced solution
4. Balance Experience, Time, & Cost
When you’re considering solutions for certain hires, keep in mind that more experienced workers can often get more done in less time and, in most cases, can produce higher quality results.
For instance, if your books are consistently late, accounts receivable and accounts payable are delinquent, or if your bookkeeper simply seems to have too much on his or her plate, this doesn’t necessarily mean you should hire another full-time, low-level bookkeeper. In this instance, an expert, fractional Controller might be a better hire. While they cost more per hour, the Controller would get faster—and better—results. They could not only support the work load, but also implement expert processes and systems that streamline your needs and help make your existing bookkeeper more effective. The cost may be equitable to (or even higher than) a full-time hire for fewer hours, but the outcome would be more beneficial by adding a more senior financial expert and increasing the efficacy of your existing hire.
5. Don’t Underestimate Fractional, Outsourced Work
Some leaders get nervous about the idea of using fractional, outsourced work. However, this solution can give companies the best bang for their buck when it comes to augmenting for peaks, bridging gaps, and balancing experience, time, and cost.
There are several benefits of utilizing fractional, outsourced work:
- Outsourcing certain roles in your company is a good way to get a higher level of expertise than you could afford with a full-time hire.
- Outsourced professionals are also often more experienced than part-time hires, who are usually part-time because of lack of experience or time constraints as opposed to being fractional by design like outsourced professionals.
- Fractional, outsourced professionals are used to taking on new clients and are better equipped to hit the ground running than in-house hires who statistically take 5 months on average to ramp up to full productivity.
Final Thoughts
Although hiring is ultimately an HR responsibility, the decision to hire should be influenced by your company’s financial strategy. Strategizing quantifiable thresholds that must be met to justify a full-time hire, as well as strategically “bridging the gap,” can help to ensure your labor costs help—without hurting—your bottom line.
About the Author
Jill Tavey
Jill Tavey is an experienced outsourced CFO with over a decade of high-level financial expertise and experience. Her ability to negotiate, make and maintain key relationships, and shape strategic direction has helped propel multiple companies through significant growth.
You may also be interested in…
Creating the Perfect Pitch – The Engaging Pitch
I hope that you all had a chance to participate at the UVEF Hot Seat: Perfect Pitch event in April. In case you missed it, I felt that Preferred CFO had an obligation to its friends and contacts to share some of the wisdom shared at the event. John Pilmer of Pilmer...
Ratios, Relationship, and Reports – The Three R’s to Successfully Working with a Bank
Far too many business owners ask themselves, “What’s the bare minimum that I need to do to borrow money from a bank?” If you’re one of those people, please stop that train of thought right there. Instead, you should be viewing your bank, or any lender for that matter,...
Outsourcing Your CFO Function, or Outsourcing Your Laundry?
Running around all the time while being busy with work has left me recently wishing I had a better diet. There’s just not enough time to be busy and eat well it seems. Being the problem-solver that I am, it got me thinking about the issue and a potential outsourced...
The Five Don’ts of Venture Funding
A few weeks ago I opened up the discussion of venture funding. Yes, that black box of enigmatic Pandora proportions that many attempt to open but few are successful. If you’re reading this article, then you’ve likely decided that raising funding is in your future. ...
When Should I Raise Money Part 1
by Dave Sherwin This week I was approached by a friend with that series of questions that every entrepreneur faces at one point or another, “Should I entertain raising investment money for my business idea? And if I do, what are some things I should be aware of and...
8 Tips for Valuable Cash Projections: Avoiding the Situation that Sinks too Many Companies
Part 2 of 3: Critical Contract CFO Components Most Small Businesses are Missing A cash flow projection infuses life into the static numbers of your budget by inserting in the element that moves most, cash. A cash projection is an ever-changing picture of the moments...
7 Ways Budget to Actual Comparing Saves Businesses, Marriages, and Could Have Saved the Government
Part 1 of 3: Critical Contract CFO Components Most Small Businesses are Missing Quite literally, budgeting saves things. But what is most critical for meaningful results is that the budget process is more than just whimsically concocting a budget as you would a...
Accrual Basis – A CFO for Hire’s Secret Weapon
CFO for Hire Secret Weapon -- Accrual Basis Accounting vs a Tax Accountant’s Cash Basis You’ve probably already found out as a business owner that accounting can be complex. This article will break down the value of a CFO for Hire from the perspective of accrual vs...
How do I find a bookkeeper for my business? Or should I hire an accountant?
How do I find a bookkeeper for my growing business? Should I just hire an accountant? Bookkeeper vs Accountant While these questions seem related, interestingly enough, they aren’t as much as you think. Hiring a bookkeeper does not replace the need for an accountant,...
Accounting Help for Non Profit Organizations: Cash Flow & The Not for Profit Misnomer
Cash flow is the number one problem and concern that non-profits face with their finances. In this article we’ll hit on a core philosophical change that must occur in order to fix cash flow problems, and provide accounting help for non profit organizations. Too many...
Do Small Businesses Need a CFO?
Your initial instinct is that a CFO at a $200,000 per year salary isn’t relevant for your small business. And I would agree with you. But before we stop there, let’s consider what a chief financial officer does, or their major responsibilities so we can understand...