INSIGHTS & ARTICLES
Explore some of the most recent articles by our CFOs.
FEATURED ARTICLE
Stand Out or Fade Away: Develop a Winning Brand Identity
To truly thrive, a company must stand out from the crowd and create a lasting impression on customers. But how exactly do you make your offerings distinctive in a sea of competition?
RECENT INSIGHTS & ARTICLES
Five-Year Financial Forecast & Projections: Why They Matter
If your company is preparing to raise capital or if you are currently writing a business plan, you may be getting ready to build your 5-year financial forecast. It can be intimidating to plan this far into the future—as well as knowing what kind of projections to...
18 Essentials for Preparing to Raise Capital
Preparing to raise capital can be an exciting and stressful time. It means your company is experiencing growth and that you’re ready to take things to the next level. The best way to prepare to raise capital is to ensure you have the documents and information...
7 Common Cash Flow Issues and How to Solve Them
7 Common Cash Flow Issues & How to Fix Them Cash flow-related issues are one of the most problematic for organizations. A study by Jessica Hagen of U.S. Bank showed that 82% of businesses that failed had some sort of cash flow issue. However, many cash flow issues...
5 Common Pitfalls When Financing Inventory
On September 25, 2019, Troy Skabelund presented a webinar for Navigator Business Solutions to discuss 5 common pitfalls many businesses make when financing inventory. These issues, he explains, are often blind spots to businesses that hold inventory. In this webinar,...
What is a Virtual CFO & What is The Role?
What is a Virtual CFO? A virtual CFO is an off-site, part-time CFO providing high-level financial strategy services. A virtual CFO will help with financial forecasting, systems optimization & reporting, maximizing profits and shareholder growth, preparing for...
Spending Money to Save Money in Business
When to Spend Money to Make Money (and When to Not) When it comes to business, most of us live by the axiom that cash is king. We’re stringent with our overhead, careful with our purchases, and strategic with our hires. We also know that there are times you need to...
When Should You Hire a Part-Time Bookkeeper?
When a company first starts out, the owner is often a Jack-of-All Trades, doing everything from interfacing with clients, developing product, and keeping the books. Although dipping into different disciplines can be exciting, there does come a time when delegation is...
How Much Does a Fractional CFO Cost?
On average, fractional CFOs cost $3,000/month to $10,000/month. The most common agreements are between $5,000-$7,000/month for most small- to mid-sized companies. The cost of a fractional CFO depends on the scope of work provided, the size and complexity of the...
Common Responsibilities of Outsourced CFOs
Which outsourced CFO services can benefit your company? It depends on your goals. Unlike controllers and CPAs who typically have a more straightforward job description of record-keeping, bookkeeping, and tax management, an outsourced CFO's role changes based on the...
What is Cash Flow and Why Is It So Important?
What is Cash Flow and Why Is It So Important? Many financiers and business owners will agree that there is one four-letter word that is more important to a company than any other. C-A-S-H. Cash within a business is much like the waves of the ocean. It is constantly...
4 Mistakes Software Development Companies Make that Hurt Profitability—and How to Fix Them
4 Mistakes Software Development Companies Make that Hurt Profitability—and How to Fix ThemSoftware development & tech CFO, Shawn Capistrano, discusses some of the most common financial mistakes software development companies make—and how to resolve...
Preferred CFO Becomes a Strategic Partner for CEO Coaching International to Provide High-Level Financial Strategy to Elite Companies
FOR IMMEDIATE RELEASE Salt Lake City, Utah – Preferred CFO is proud to announce they have become a strategic partner for CEO Coaching International. In this role, Preferred CFO will offer financial consulting and advisory services to high-performance CEOs to...
5 Roles to Outsource for Your Company
Companies more than ever are adopting “lean” mindsets with the goal of lowering operational and labor costs while maximizing expertise. The outsourcing model allows companies to hire talent for only the hours needed to fill a particular role or achieve a goal. This...
5 Tips for Hiring a Senior Part-Time CFO
How to Hire a Senior Part-Time CFO If your company is looking to elevate your strategy, solve a problem, overcome a challenge, or prepare for a transaction such as raising capital or preparing for an exit, you may be interested in hiring a senior part-time CFO. Senior...
Financial Forecasting 101: A Complete Guide
At Preferred CFO, our tagline is “The Confidence of Knowing.” This stems from our philosophy that the more information an entrepreneur has about his or her business (past, present, and future), the better they can make business decisions that optimize their resources...
The Add-On Business Model and Why it Rocks
The impressiveness of the Add-On Model is made clear every time we run out of lives on Candy Crush Saga. Would we like to add more lives for 99 cents? In a weak moment, or (more likely) a repeated series of weak moments, the answer is yes; we want more lives. Or at...
Strategic Consistency — Do You Have it?
Prior to the 1960’s, economists like Peter Drucker thought strategy was largely about competition on price. Since then, a whole new set of ideas have been presented and studied, including Porter’s Five Forces, among others. These new concepts introduced...
Compensation Strategies that Drive Company Value
Why is an intelligent compensation strategy so important? While it seems like a no-brainer that an intelligent compensation strategy is important, many companies don’t know exactly how much of an impact the right (or wrong) compensation strategy can have on overall...
Why Hire a Fractional CFO Company over a Freelance Fractional CFO?
When looking for a fractional CFO, many companies choose to go with a fractional CFO organization as opposed to seeking a freelance fractional CFO. This is because hiring a fractional CFO through a fractional CFO organization is a simpler process and can often come...
7 Questions to Ask a Fractional CFO Before you Hire Them
7 Essential Questions to Ask a Fractional CFO Before you Hire Them Hiring a fractional CFO is a big decision. A fractional CFO is considered a strategic hire - one that will help “move the needle” in your company. When hiring this financial expert, it’s important for...
Preferred CFO Welcomes Multiple New CFOs to their Outsourced CFO Team
Preferred CFO has recently added several experienced CFOs to our ranks to even better service our growing client base. “We’re highly conscious of pairing each of our clients with a CFO that is experienced in their industry, has a number of industry contacts, and who...
