INSIGHTS & ARTICLES
Explore some of the most recent articles by our CFOs.
FEATURED ARTICLE
Stand Out or Fade Away: Develop a Winning Brand Identity
To truly thrive, a company must stand out from the crowd and create a lasting impression on customers. But how exactly do you make your offerings distinctive in a sea of competition?
RECENT INSIGHTS & ARTICLES
3 Easy Ways to Delegate More Efficiently
How often do you become frustrated at the number of to-do’s on your calendar and the lack of time? Business has become faster than ever, and it’s even more demanding if you are an entrepreneur and trying to grow a small company. Delegation is something that often gets...
Unlocking the IPO Part 2: Understanding the Process
Navigating the Maze: IPO Since initial public offerings are one of the lesser understood financial transactions, this blog is meant to explain them in a simple and straight-forward way. Our previous blog explained some important prerequisites to consider prior to an...
Navigating Twitter as an Entrepreneur: Who to Watch and What You’ll Learn
Creating a presence on social media is not always as easy as registering a Twitter handle. For some startups, especially those bootstrapping, finding the manpower and hours in a day to stop and send out a tweet or two is a real challenge. Others struggle figuring out...
Unlocking the Secrets of the IPO: 5 Crucial Keys for Going Public
An initial public offering (IPO) is the process by which a private company sells unissued securities to raise capital from the public. This can be and usually is a very long process and should be approached with much thought. This two-part blog is written to assist...
Diversification vs Di-worse-ification
Diversification – A Background In the wake of the 1960’s efficient-market hypothesis, Harry Markowitz introduced the term “diversification” to the American business world. Since then, diversification has become a watercooler maxim surpassed in usage only by the call...
Convertible Notes Part One: The Basics
Most burgeoning entrepreneurs, and even casual Shark Tank viewers, will likely understand the process of taking investment capital, but the actual process is a little more complicated than a five-minute TV show segment might reveal. A less publicized but no less...
Startup Tips: The Shared Working Space Debate
Entrepreneurs, especially those bootstrapping their own business and trying to squeeze 11 cents out of every dime, know the struggle of choosing how to best spend their company money. Sometimes, when every penny counts, some entrepreneurs choose to work from home;...
Using Tech to Handle Small Business Payments
Technology solutions can streamline your business processes tremendously. From billing solutions to bill-paying solutions, choosing the right tech is critical for several reasons. You don’t want to just go for the lowest bidder. Although it’s important to keep costs...
Scalable Business Model or Bust.
The Importance of a Scalable Business Model Going from idea to product to company is one of the biggest challenges to an entrepreneur. Many businesses start with a great idea but are soon gobbled up by competition or lack of financing. Business models should be built...
Managing Labor Expenses to Maximize Profit
The current minimum wage in Utah as of Jan. 1 2014 is $7.25, which is equal to the Federal level. Several other states have higher minimum wages, but Utah’s lower cost of living compensates for the difference. Whether you pay your employees $7.25/hr, $50/hr., or...
Equity Series, 3: Stock Options from Employees’ Perspective
As a means of attracting top talent, management will often grant stock options as additional compensation. It is also a great way to align the interests of management with employees. As everyone works together to improve the company, the value of the stock price...
17 CEO’s: Top 3 Daily Habits for Success
Daily Habits for Success Jim Citrin of Yahoo Finance compiled research on 17 highly successful CEO’s to study their daily habits in an effort to pinpoint which ones lead to success. After gathering his findings, he wrote about the three most important ones. Start...
How to Understand Your Company’s Revenue Drivers
It could be argued that revenue is the single most important aspect of your business. Many asset managers and analysts of all kinds spend most of their time modeling out revenue drivers, which illustrates how important it is for management to understand them. And...
Equity Series, 2: Stock Options from the Employer Perspective
Hopefully you’ve read the first blog of this series about stock options. This article will address stock options from an employer’s perspective. Benefits of Using Stock Options The biggest reason companies use stock options is to incentivize their key employees. Stock...
Stock Compensation Series 1: Valuing Stock through a 409A Valuation
I’ve decided to write a mini, 3 blog series on stock options and stock-based compensation. From my experience in Utah as an outsourced CFO,I have observed a degree of confusion on this topic. I hope to shed some light on options from both the perspective of...
Mad Business Lessons to Learn in March
From competition to leadership, many lessons can be learned from participating in sports. March Madness is a particularly unique time where teams are pushed to their limits with stakes get higher and higher. Coaches spend hours reviewing film and strategizing new and...
3 Ways to Recognize & Utilize Internal Synergies
Recognizing synergies can make a remarkable difference for your business. The idea behind synergy is that one plus one no longer equals two, but now equals three or more. You’ll also hear the economic term “economies of scale,” which happens when potential output...
4 Lessons from Warren Buffet on Investing
The Oracle of Omaha and CEO of holding company Berkshire Hathaway has been observed and idolized perhaps more than anyone in the finance community. With an average annual return of 19% over the Treasury rate and a personal sharpe ratio that is higher than all U.S....
Focus On Creating Customer Value
About a year ago I asked the founder of a very successful start-up in Utah how he had positioned his company in comparison to the competition. His response was instructive; he said that they hadn’t focused on the competition much at all, but on the value their...
3 Tips for Building an All-Star Management Team
A recent Stanford Business School journal article points out the importance of a good management team to investors, “Venture capitalists consistently emphasize the importance of the management team in an entrepreneurial venture and focus much of their due diligence on...
The Google Approach: Promoting Innovation Through Culture
Google’s Policies Google’s business model has hinged on their ability to constantly innovate. When Larry Page and Sergey Brin founded the tech company, they noticed that their best ideas didn’t come as they worked hours and hours alone at the desks, but as they talked...